Experience

Email Marketing Specialist – The Creative Group – HealthTeacher, Inc

November 2012 – Present, Greater Nashville Area

Manage email marketing program while maintaining CAN-SPAM compliance and executing weekly sends to one million email addresses.  Develop and implement ongoing testing strategies to optimize overall campaign performance. Frequently code and send HTML emails according to industry best practices and report regularly for top-level management. Regularly manicure lists to achieve effective segmentation strategies, dynamic messaging, and cleanliness.

Independent Consultant – Creative Service Management

October 2009 – Present, Greater Nashville Area

Manage clients’ projects for various online initiatives. Plan and deliver strategic campaigns to achieve highly specific business goals. Provide proactive account management, copywriting, analytic goal tracking, CMS maintenance, landing page creation, search engine optimization, design, and development. Strong focus on revenue-building for both client and agency in regards to paid search media, display marketing, social strategy, and email marketing management.

Website Consultant – The Creative Group – Nashville Parent Magazine

November 2013 – June 2014 Greater Nashville Area

Managed various website maintenance tasks and handled communication across a variety of online disciplines including strategy, development, design, and marketing communications. Specifically developed an API integration to push data from the website into MailChimp in order to send completely dynamic emails to users with content varying based on subscription level.

Digital Project Manager / Email Marketing Specialist

The Zimmerman Agency April 2008 – August 2009 Tallahassee, Florida

Managed over a hundred digital projects for national brands. Worked directly with account executives, clients, directors, designers, developers, copywriters, public relations professionals, and media buyers. Responsible for the email marketing accounts of all the agency’s clients, overseeing 2.5 million annual email sends. Reduced agency’s overhead 75% by migrating all email accounts from SilverPOP to Bronto software. Regularly prepared proposals in excess of $50,000. Regularly prepared monthly analytic performance reports.

Sales Manager, Instructor

North Florida Pro Sound December 1999 – April 2008 Marianna, Florida

Managed overall store operation, including the sale of installation and instruction services and the related equipment. Regularly prepared quotes in excess of $10,000. Received deliveries and updated the store’s inventory. Handled all local advertising duties. Regularly taught classes to various age groups.

Education

Florida State University

Graduate Studies, Integrated Marketing Communications 2008 – 2010

Taught undergraduate public speaking, assigned grades, and developed lesson plans while studying in the graduate program.

Florida State University

Bachelor of Arts, Communication Studies 2007 – 2008

Voluntarily taught English (ESL) to foreign students at the university’s Center for Intensive English studies.

University of Central Florida

Bachelor of Arts, Interpersonal/Organizational Communication 2006 – 2006

Earned President’s 4.0 Honor Roll with 18 hour course load; finished Bachelor of Arts at Florida State University.

Chipola College

Associate of Arts, Music Performance 2005 – 2006

Received four scholarships while attending and regularly performed around the region with the school’s jazz ensemble, honing 26 years of musicianship.

Skills

Client relationship management, strategy development, campaign execution, media management, analytic reporting and measurement, CMS updates, Photoshop, HTML, CSS, Microsoft Office