Email Marketing Specialist – The Creative Group – HealthTeacher, Inc
November 2012 – Present, Greater Nashville Area
Manage email marketing program while maintaining CAN-SPAM compliance and executing weekly sends to one million email addresses. Develop and implement ongoing testing strategies to optimize overall campaign performance. Frequently code and send HTML emails according to industry best practices and report regularly for top-level management. Regularly manicure lists to achieve effective segmentation strategies, dynamic messaging, and cleanliness.
Independent Consultant – Creative Service Management
October 2009 – Present, Greater Nashville Area
Manage clients’ projects for various online initiatives. Plan and deliver strategic campaigns to achieve highly specific business goals. Provide proactive account management, copywriting, analytic goal tracking, CMS maintenance, landing page creation, search engine optimization, design, and development. Strong focus on revenue-building for both client and agency in regards to paid search media, display marketing, social strategy, and email marketing management.
Website Consultant – The Creative Group – Nashville Parent Magazine
November 2013 – June 2014 Greater Nashville Area
Managed various website maintenance tasks and handled communication across a variety of online disciplines including strategy, development, design, and marketing communications. Specifically developed an API integration to push data from the website into MailChimp in order to send completely dynamic emails to users with content varying based on subscription level.
Digital Project Manager / Email Marketing Specialist
The Zimmerman Agency April 2008 – August 2009 Tallahassee, Florida
Managed over a hundred digital projects for national brands. Worked directly with account executives, clients, directors, designers, developers, copywriters, public relations professionals, and media buyers. Responsible for the email marketing accounts of all the agency’s clients, overseeing 2.5 million annual email sends. Reduced agency’s overhead 75% by migrating all email accounts from SilverPOP to Bronto software. Regularly prepared proposals in excess of $50,000. Regularly prepared monthly analytic performance reports.
Sales Manager, Instructor
North Florida Pro Sound December 1999 – April 2008 Marianna, Florida
Managed overall store operation, including the sale of installation and instruction services and the related equipment. Regularly prepared quotes in excess of $10,000. Received deliveries and updated the store’s inventory. Handled all local advertising duties. Regularly taught classes to various age groups.
Florida State University
Graduate Studies, Integrated Marketing Communications 2008 – 2010
Taught undergraduate public speaking, assigned grades, and developed lesson plans while studying in the graduate program.
Florida State University
Bachelor of Arts, Communication Studies 2007 – 2008
Voluntarily taught English (ESL) to foreign students at the university’s Center for Intensive English studies.
University of Central Florida
Bachelor of Arts, Interpersonal/Organizational Communication 2006 – 2006
Earned President’s 4.0 Honor Roll with 18 hour course load; finished Bachelor of Arts at Florida State University.
Associate of Arts, Music Performance 2005 – 2006
Received four scholarships while attending and regularly performed around the region with the school’s jazz ensemble, honing 26 years of musicianship.
Client relationship management, strategy development, campaign execution, media management, analytic reporting and measurement, CMS updates, Photoshop, HTML, CSS, Microsoft Office